We Fix Tee Time

Grow green fee revenue using our proven, sales and marketing technology for golf courses.

Golf Course Management Software

Golf Geek Technology

Booking Engine

Drive more rounds, collect more golfer data and increase golfer satisfaction with
Golf Geek Software

Marketing & Automation

Grow your golfer database with every round booked – no syncing necessary. Quickly & easily create campaigns to engage all buyers.


Track results anywhere, anytime and drill down on custom key Performance Indicators with our advanced reporting dashboard.


Automatically reduce no-shows
and fill last minute cancellations
with our specialized waitlist functionality

Demand Based Pricing

Become data-driven instead of discount-driven. Maximize revenue with every booking by targeting all customer types.


Data driven websites pair beauty with performance, for highly effective, optimized websites that deliver results.


Add to your revenue streams with online sales to help offset seasonal fluctuations and increase the lifetime value of a customer.


Track results anywhere, anytime and drill down on custom key Performance Indicators with our advanced reporting dashboard.

five Golf Geek Software components each in a thought bubble attached by a line to the golf geek software logo

Who We Are

Golf Geek was founded as a solution to a problem we had at Walter’s Golf in St Louis. We needed a smarter tee time booking system that would support our need to grow direct bookings, in other words – reduce third party bookings. After trying different options available in the marketplace, we realized no company offered a great golfer booking experience that simultaneously improved tee time utilization and revenue. Since we own and manage golf courses, we know what moves the needle and what keeps golf courses from greater success.

    • We know phone bookings are not efficient and don’t collect sufficient data
    • We know third-party bookings are too expensive and don’t collect sufficient data
    • We know most properties sell 40% of tee times at a rate lower than the market will support
    • We know third-party booking experiences are better than most booking engines
    • We know nearly all golf pros are in the dark when it comes to knowing performance numbers
    • We know golf courses have enough demand to sell two times the number of morning tee times they currently sell

With this insight, and the benefits of being longtime technology power-users, we built a golf course SALES & MARKETING platform. We have used it with great success for more than a year, across a portfolio of 15 golf courses in two markets. We have begun to offer the platform to golf courses in the USA and Canada looking to grow revenue and grow direct bookings.

What We Do

Why Golf Geek is the #1 choice for operators

Most golf course owners and operators review their pricing once or twice per year without taking into account the daily variables that
impact the value of each individual tee time. We analyze your historical data, real time demand, and occupancy
for each tee time on your tee sheet to help maximize your future revenue.

We’ll show you how to combine this data with our automated marketing tools to help fill your tee times at the optimal rate.
You’ll unlock your tee sheet puzzle and dramatically reduce no-shows, and you’ll backfill the cancellations
through automated marketing to golfers on your waitlist. For long-term growth,
we’ll show you how to directly market to golfers based on their historical behavior.
Because your marketing is custom tailored, they’ll engage more, buy more and play more at your golf course.

Analyze Your Tee Time and Golfer Data

We own and operate golf courses in St. Louis and understand how important it is to know the numbers.  We study occupancy, rate structures, and booking windows and we’ll help you do the same. 

Drive Golfers to Your Website & Tee Time Inventory

Our tools are designed to segment your customer database to make sure your golfers only see the messages that are relevant to them. This higher engagement rate improves conversion when you need your golfers to buy that elusive, incremental tee time.

Display All Rate Types and Waitlist Options on Your Booking Engine

To maximize conversion, your rates must appeal, not only to price sensitive golfers, but more importantly – premium and time sensitive golfers. Our design team built an easy-to-use and fastest rated booking experience with multiple rates and revenue saving waitlist options.


React in Real Time

We built the Golf Geek tools to make it easier to win more short-term opportunities and provide more value and convenience to your golfers.

Grow Your Golfer Database

Don’t share your data with third party aggregators. Understanding and owning your own customer relationships is indispensable and using Golf Geek leads to more revenue through more direct bookings.

Market & Re-Engage

Our automated marketing tools deliver pre-round, actionable tee time reminders to help optimize your bookings and post-round surveys to help you stay in touch with golfer sentiment.

Review & Report

Our performance dashboard will provide you the results in an easy to understand format, allowing you to go to one place for your key performance metrics including revenue to budget and tee time conversion rates.

What Clients Say

Golf Geek is a game changer for any operator in our industry. These analytics allow us to quote tournament proposals that are data driven instead of throwing a dart at a dart board per say. With extensive in depth numbers from all revenue sources this allows us to accurately make golf outing quotes to maximize our revenue potential for each day. This tool is vital for us to continue growing our business. It’s truly the best tool on the market!

Doyle L. Moffitt

General Manager/Director of Golf, Far Oaks Golf Club

GolfGeek is a necessity for golf course owners and managers. With technology always evolving and improving, finding a solution that seamlessly integrates into our operations was a game-changer, and Golf Geek exceeded our expectations.

Where I had to go to 3 or 4 different platforms to find information to help us operate more efficiently, GolfGeek has streamlined them all into one place, making it much easier and quicker to make decisions on our core operations and most importantly, our customers. I sincerely recommend GolfGeek to any golf course owner or manager looking to elevate their operations.

Jason Cooper

PGA Head Golf Professional, Woods Fort Golf Course

Golf Geek Systems has become an integral part of our green fee team at each Morton Golf Property. Not only is their booking engine the best in the golf industry, but their knowledge of Demand Based Pricing has created additional rounds and maximized our revenues at each property. It is hard to imagine fully maximizing our tee sheet without Golf Geek Systems.

Morton Golf

General Manager

At Haggin Oaks, we like to think we are skilled at golf operations and maximizing our green fee revenues at our busy municipal property. Little did we know, that working directly with Aaron Gleason and Golf Geek would completely transform our strategies and green fee revenues. Over the last 7 years, some of highlights include:

  • Demand Based Pricing has created an additional $100K to $200K in green fee revenue each year for the past 7 years.
  • The Golf Geek “Best In Class” booking engine has resulted in over 50% of all tee times booked at our website – hagginoaks.com.
  • Golf Geek’s weekly green fee meeting has resulted in us focusing on key metrics, adjusting our strategies in real time, and creating targeted weekly email blasts to our active golfer database of 18K regular golfers.

I am totally satisfied with Golf Geek and would recommend their services to any golf operator without hesitation.

Mike Woods

Partner, Morton Golf - PGA Director of Golf, Haggin Oaks Golf Complex

We have experienced a surge in course bookings in later parts of the day and increased prices throughout the day since integrating their cutting-edge software. The user-friendly interface and dynamic pricing feature have made the entire process seamless for both players and staff. I highly recommend Golf Geek Software to fellow golf course owners seeking to boost efficiency & profitability.

Golf Course

Course Owner

As the Head Golf Professional at Stonewolf Golf Club & Event Center, managing tee times efficiently is crucial for providing an exceptional experience to our players. Golf Geek has been an absolute game-changer for our business. Their innovative platform has simplified and maximized our tee time management in ways we couldn’t have imagined.

Golf Geek’s system and dynamic revenue management is incredibly intuitive, allowing us to optimize our tee time schedules effortlessly. Their technology seamlessly integrates with our operations, ensuring that every available tee time is utilized efficiently, minimizing downtime and maximizing revenue potential. This has enabled us to cater to more golfers while maintaining an organized and enjoyable experience for each player.

Thanks to Golf Geek, we’ve seen a significant improvement in our tee time utilization, resulting in happier customers and increased profitability. Their dedication to streamlining the booking process has truly transformed the way we manage our tee times. We couldn’t be more thrilled with the impact Golf Geek has had at Stonewolf!

Mitchell Maves

Head Golf Professional , Stonewolf Golf Club

Thank you for your dynamic pricing at all of the Morton Golf courses this past summer.

We had a blast playing with such reasonable pricing for tee times. We now have up to 3 foursomes playing after work and it has introduced so many of our co-workers to this great game of golf. Morton golf kicks ass.

Morton Golf

From a Golfer

Golf Course Management Software

Book more direct tee times using Golf Geek

Schedule a personalized consultation and discover how our sales and marketing platform can transform your golf business