“Dynamic Revenue Services (DRS) has become an integral part of our green fee team at each Morton Golf Property. Not only is their booking engine the best in the golf industry, but their knowledge of Dynamic Pricing has created additional rounds and maximized our revenues at each property. It is hard to imagine fully maximizing our tee sheet without Dynamic Pricing and DRS”
Most golf course owners and operators review their pricing structure once or twice per year without taking into account the many daily variables that impact the value of each individual tee time. We analyze daily weather, competition, local events, seasonal factors, traffic flow, historical data, school closures and over 20 other factors of supply and demand in your area. This allows us to develop not only daily pricing structures but rate updates within each daypart. This results in maximum revenue every hour of the day for your golf facility!
Dynamic Pricing – The Future of Greens Fee Pricing – Today!
What is dynamic pricing? Airlines, hotels, and even your favorite sports team have been utilizing dynamic pricing for years. Now this powerful pricing strategy has entered the golf arena. At Dynamic Revenue Services properties, rates will be adjusted – both higher and lower – in real-time, based on demand, availability and other changing factors (yes, even Mother Nature plays her role in this new strategy). With rates changing in real-time, dynamic pricing puts you in the driver’s seat—giving you the chance to find the best rate and time that works for you.
At Dynamic Revenue Services properties, greens fee pricing is determined by thorough analysis of specific metrics, competition, daily utilization of tee times, day parts (a period of time during the day of high or low demand), weather and other factors. Dynamic pricing is also determined through online traffic analytics, website page views, online booking rates, rounds comparisons and how this all correlates to walk-in, call-in, league, outing and membership play.
What does dynamic pricing mean for the golf consumer? In a nutshell, more affordable and accessible golf. While the most sought after day parts may sometimes see a slight increase in rates, the vast majority of tee times will be available at rates never seen before in the St. Louis market. Dynamic pricing puts you, the golfer, in control, offering the right TIME, to the right PERSON, at the right PRICE!
Using Revenue Management/ Dynamic Pricing At Your
Golf Course?
We understand the demands on golf course operators and owners because that’s what we are ourselves. We know how thin staff levels are at golf clubs while the demands and expectations continue to increase. While you may agree that Revenue Management is the most important part of your business, most operators just can't find the time needed to commit to full management and oversight of your tee times.
A relationship with Dynamic Revenue Services allows you to focus on the necessary and important items of your business, dealing with your customers and managing your staff while you let our team of experts oversee the most valued resource at the facility. There is no other company or individual with our track record to maximize your tee time revenue.
For the small consulting fee, you can feel at ease knowing your tee times are being managed by the leaders in the industry. Our fee averages less than the cost of a golf shop staff employee. Sure, a shop staff employee may be able to check in a golfer, but we know how to get the golfers to the counter! Our services work for all types of courses. We have seen great success at high-end, mid-tier and affordable daily fee clubs as well as 9-hole and par 3 facilities. Our system works in large cities, resort markets as well as small towns. If you haven't talked to us yet, now is the time. Your future is bright...Your Future is Revenue Management.
Like everyone in the golf business, you're looking for ways to grow their rounds and revenue in a declining market. You have two options...
1. Continue to do the same thing you have always done and watch your golf course slowly slide down the death spiral
or
2. Do something new and ground-breaking and employ the best in the business to develop a detailed revenue management plan for your golf course. Imagine every tee time collecting data, imagine fewer phone calls and more time spent with your customers, imagine looking at your empty tee sheet for tomorrow and having the ability to do something about it. There's no more need to imagine - we offer impactful solutions for your business. Call us Today!